This blog has been inspired from an article I read recently on Beth M Andersons Weblog www.bethmanderson.wordpress.com based on the VCP Process ® initially introduced by Dr Ivan Misner, Founder and chairman of BNI, and the subsequent introduction of IVCP ® by Mike Macedonio. The VCP Process ® is covered in more depth at www.bninetworkingsecrets.com but here are some of the basics.
For businesses to do well in Networking, its important to understand the concept of the VCP process®.
V = Visibility
C= Credibility
P= Profitability
The idea is that V + C = P.
This means that the higher ones visibility, the more likely they are able to raise their credibility and these two together add up to more profitability.
It is important to understand however that this can ALSO work against a business or person. The lower the visibility and credibility, then this would have a negative impact on the profitability of the person or business.
Whether this is a concept that you know of well or if this is the first time you have heard it, I would like to introduce a step which Mike Macedonio speaks of BEFORE VCP ® which is absolutely essential in order to move forward and start the process.
Lets look at this
I V C P
Now we know what the VCP process® is, but look at the 'I'
This stands for INVISIBILITY.
Before we become visible, we are actually invisible. sounds pretty logical so let me give you an example.
Have you ever been in a situation where you have said to someone or thought (or someone has said to you?).......
'' I can't place that person''
''I know the face but can't think where I have seen them before''
''Do I know you?''
If you ever have then it means that the person or business is actually INVISIBLE at the moment to you.
They may know you, but haven't yet taken the step to become visible to you or your business which is the only place that they can start to prove credibility from. This doesn't mean that they can NEVER become visible in your sphere, but it DOES mean some relationship building needs to take place
SO, how do we go from being INVISIBLE to being VISIBLE. This is one of the many Keys to Networking and I shall share my own thoughts with you on the next blog.......... but in the meantime think about this and see what you come up with.
Have a great week in life and business.......
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